25 LGBT-Owned Businesses To Support For Pride Month And Beyond

Rainbows are around every corner; queer joy is in the air; Pride Month is here. Since it's easy to fall into the corporate rainbow trap of buying Pride-themed merch that doesn't actually support LGBT+ foundations, we've created a shopping guide to help you make savvier purchase decisions that wield a direct impact during the honorary June occasion: a comprehensive list of our favorite LGBT+-owned businesses.


Pride Month isn't just about dressing up in the full-color spectrum, it's about showing tangible support to the queer community; buying from LGBT+ owned businesses, spreading the queer-shopping word, and reminding your queer peers that their impact matters. Without further ado, click forth into 25 LGBT+ owned businesses worth supporting through Pride Month and beyond — you'll find everything from genderless skincare to art prints, queer fashion brands, and oh so much more.


At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

JZD

"JZD is 100% Latina and Queer owned and we always put that front and center. Our brand exists to celebrate our individualities and we are so proud to say that our community is so supportive! We use our small but mighty platform to share our struggles and we hope that we can spread some joy and help anyone facing the same struggles." – Jen Zeano, JZD Founder


JZD's apparel designs are many things: aesthetically pleasing, comforting, size-inclusive, and relatable if you're Latina and queer. They often share their creation process (right in their home!) on their Instagram stories, making you feel like you're part of a tight-knit community.


Shop JZD Jen Zeano Designs Bien Gay PRIDE Tee, $34.00, available at Jen Zeano Designs. 

EqualLove

“I want to open the conversation of diversity with my brand — diversity in the fullest of its meanings. Seeing that diversity means breaking stereotypes. The visibility of that is very important, and that's been a motto of mine since I came out of the closet.” – Ana Maria Hernandez, Equal Love Founder


EqualLove is a gender-less personal care brand, made completely in Puerto Rico. From perfumes to candles, their universal scent is a unique essential oil blend of rosewood, cedarwood, black pepper, and a mix of citrus scents. During Pride Month, the brand will donate a percentage (starting at 10% with a max of 20%) of their sales to the True Self Foundation, an organization that fights for trans equality in Puerto Rico, and the Human Rights Campaign.



Shop EqualLove Equal Love =LOVE Perfume, $16.00, available at Equal Love. 

Both&

"From my experience talking with people in our community, pride isn't just about a month of bright colors and celebration, but about the quiet everyday acts of courage that enable us to feel seen and true to ourselves. At Both&, we want to honor that daily courage through storytelling not just one month out of the year, but every day." – Finnegan Shepard, Both& CEO


Founder Finnegan Shepard was inspired to start Both& by his own transition. As a trans man, Shepard was frustrated by the lack of options in the fashion market. The first collection features everyday basics like The Finnegan T-shirt, which minimizes cling to create a flat profile, and The Khazeel T-shirt, its heavy cotton material perfect to cover binders.


Shop Both& both The Khazeel, $45.00, available at Both&. 

Equator Coffees

"That garage became Equator Coffees and marked the beginning of a high-impact coffee company focused on quality, sustainability, and social responsibility. Long before anyone thought coffee could embody any of those qualities."  Equator Coffee Website


Founded in 1995 by Brook McDonnell and Helen Russell, this brand's focus is socially responsible, community-focused, and ethical coffee. They proudly share their chain of production, as well proudly claim their LGBT+ roots.


Shop Equator Coffees Equator Coffees The French Laundry Blend, $18.00, available at Equator Coffees.